Setting up a Healthfood business with Matt Aaron in Colombia

This week we catch up with Maryland native Matt Aaron and speak about how he came to be in Colombia - full time now since 2010 - and his work over the years here. Aaron initially worked for a volunteer project and so we get a good insight into the realities of that world here in Colombia, before experiencing an epiphany and deciding to live his life in a more healthy fashion. 

From 2011 Aaron has been working on creating health food products for both sale in Colombia and for exportation in the United States. His initial plan was to sell coca leaf tablets, but, realising that he faced an uphill battle on this for the obvious reasons, he turned his attentions to panela. 

For those unfamiliar with panela, it is the unrefined whole cane sugar derived from the boiling and evaporation of sugarcane juice. Aaron has taken the bricks of panela, ground them down and has created a new organic energy drink containing panela and mixed with various fruits such as lulo, passion fruit and red fruits. The result is flavoursome and natural and soo he will be exporting to stores in the Miami area. Check out his product at http://www.panelamix.com/ if you are interested. Aaron can also source exotic products for you via his other enterprise http://www.valorfoods.com