With Colombia's President Santos lauding the possibilities for tourism growth in post conflict Colombia, we take a look around the recent annual Anato Tourism fair in Bogotá and share our thoughts on the future of this growth industry for the country.
Certainly, tourism will increase now that some of the inaccurate and negative perceptions and images of Colombia are being laid to rest such as those of terrorism, violence and kidnapping. But, are the political powers that be addressing an appropriate brand management for Colombia? Are the strategic infrastructure challenges being addressed and how does the price of the US dollar come in to play?
In 2016 Colombia received 5,100,000 tourists and in 2017 we are aiming for 5,300,000. Is there are robust plan in place? Will corruption continue to stifle growth? How will the tax reforms affect tourism and will the country's bureaucratic miasma continue?
This is an informant piece where the questions are asked and discussed by your host Richard McColl