488: Colombia, the Country of Beauty

And so, along with a new government, comes a new country brand for Colombia and this time it's: Colombia, the Country of Beauty or in Spanish: Colombia, El País de la Belleza.

Bruce McLean of BNBColombia Tours joins us this week to discuss this new advertising campaign for Colombia and to share with us how the travel and tourism industry is progressing from his perspective as an industry expert with his agency.

We discuss new travel destinations in Colombia, old favourites such as Cartagena, how travel and the tourism industry in Colombia is improving and enjoy a relaxed conversation to plug and promote Colombia as your next destination and what it means to be a travel agency that is carbon zero.

Check out: www.bnbcolombia.com

The Colombia News Brief is reported by journalist Emily Hart.

and of course, the new Colombia country campaign video: https://www.colombia.co/en/